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Quality Internet Copywriting
There is a lot of material written about how to make your website friendly for customers, and for search engines. Sometimes, the two goals are not mutually exclusive. Quality Internet copywriting is a must in attracting business, the ultimate goal of your website. It will keep potential customers interested, and returning. Quality copywriting will also keep the search engines interested in your site.
In order to rank high for widget making in Plainfield, IL, you need content about widget making in Plainfield on your website. It makes sense. Web designers and optimizers spend a lot of time trying to figure out what interests the search engines, but sometimes the answer is simple.
Clear and concise copy will appeal to customers, and help your business grow. Strong copywriting educates customers about what it is that you do, and at the same time helps your rankings on the web.Search engines also like it when content is updated on a frequent basis on your website. This gives an importance to your message, and a reason for customers to return.
Regular updates keep your website fresh, and your customers returning. When the search engines take a higher interest in your website, a new customer base opens up. It expands beyond just those who have received a business card.
When should you redesign your website?
It is not enough in today's business world to simply have a website. Your customers need a reason to return to the site on a regular basis. If you do not give it to them, the simple truth is that somebody else will.
There is no set time frame for when to redesign your site. But if you are looking for an answer to this question, you may already know the answer. Web technologies and design trends change frequently. This means that customers are growing increasingly savvy at spotting an older website. Your image is the first thing customers see about your business when they go to your website. It is important to plan accordingly. A fresh design will keep customers happy with your site, and returning.
In addition to a fresh design, updated content will help keep customers returning. Do you have a sale, promotion or something timely you wish to share with your customers? When was the last time you updated your content? This will also help your website rank higher in the search engines, which will bring more visitors. If your site is not the best possible representation of your business today, it may be time for a redesign.
Getting the most from your small business web design
You've had a website built. The design is beautiful and you're happy with the results. The site has also been optimized to bring high results in the search engines. No matter how professional the design and optimization are, there are things your small business can do to draw more customers to your web site.
One thing you can do is ask owners of other websites for links. Are there businesses you partner with? Do you know others with websites? Don't be bashful. Ask them to link to your site. Inbound links are a major factor in your website's standing on the search engines. It means others find the material on your web site valuable as well.
You can also list your web site in as many directories as possible. The city you are in has an online small business directory. There are directories for whatever business field you are in. Find them, and submit a link. Have you noticed that a directory ranks ahead of your site? Submit your site to that directory. A word to the wise: there are directories out there looking for reciprocal links. You do not need to clutter your site with links back to directories. You can find plenty that don't ask for anything in return. Some also charge a fee. Make sure you've exhausted the high ranking free ones before you decide to buy.
Another thing is to become an Internet expert in your field of business.If you own a business, you are an expert. Market yourself this way, and your website, and business will reap the rewards. Do a search online for forums for your business field. There are platforms for you to talk shop with others in the same field as you. When you create a profile, many have a spot for your home page URL. You are helping build your online presence, and reputation.
Make sure and take advantage of the social network sites available. Facebook, Twitter, Myspace. If you utilize these tools and provide links on your website to these services, it increases your Internet presence and gives customers other ways to follow your business for news of sales, new products, etc.
Last but not least, do not underestimate the importance of fresh content. Whether it is through your web designer or you do it yourself, update your site on a regular basis. When the search engines visit your site to evaluate its importance, there is nothing they like to see more than fresh new content. You can do this in the form of articles, or just expanding the general content on your site.
What is Creative Web Design?
There are web design firms out there that will sell you a website template. You buy this fancy design and plug the information for your business into the site they give you. What is the problem with this approach?
There is no personal touch. They do nothing to help set you apart. You can search the Internet long enough and find a car dealer in Texas that has the same website as your ice cream shop in Illinois. If you sell ice cream, don't you think you deserve a site that reflects the details, passion and personal touch of your business?
That is where creative web design comes into play. Sticking with the example of ice cream, the design for your site should be personal enough to make your viewers hungry. It should offer images and content specific to items found in your store. For example, maybe there are some Sundae toppings that are scattered into the background, or a picture of a cone.
If your store is known for doling out heaping proportions for its cones, that should be reflected noted in the content and reflected in the design. If you carry a flavor that can't be ordered anywhere else in town, or have a giant statue of a cow in front of your store, these things are important to your customers and should be noted.
A web designer should be taking the care to learn about your business, and finding out what matters to your customers, and your site's viewers. This is the responsible way, not selling you a template that can be sold, and sold again. Creative web design is taking the individual care with each customer to give them the best possible website for their business--one with the best possible design, and that will drive traffic.
Your website should reflect the hard work you've put into your storefront. With creative web design this is possible. Your customers will recognize and appreciate the personal touch, and your business will be rewarded with increased sales.